Highcross Leicester are preparing for ‘Autism Hour’, part of the National Autistic Society’s annual initiative to raise awareness of the condition.
According to the National Autistic Society, more than 1 in 100 of the population have been diagnosed with autism. The Society introduced Autism Hour as part of their ‘Too Much Information’ campaign to ‘challenge the myths, misconceptions and stereotypes that contribute to 79 per cent of autistic people feeling socially isolated and 64 per cent of autistic people avoiding going to the shops.’
During Autism Hour, shops and businesses are encouraged to turn down the music and other noise as overwhelming noise is a common barrier to autistic people accessing shops.
Shops are also encouraged to dim the lights – particularly flourescent strip lighting as this can overwhelm autistic people. Sharing information about autism with employees and customers is also encouraged.