A twelve-year-old boy with Down’s syndrome is inspiring others with his sunny optimism and modelling career.
Joseph Hale from Cleethorpes stepped into the national spotlight last year with a River Island campaign.
Despite his disabilities, his mum says she’s amazed by how happy he always is.
“It’s a bit of a cliché to say about disabled kids, but he’s constantly smiling – he loves everything in life from school to his modelling,” Karen Hale said.
Joseph’s career in front of the camera started at the age of one, when he was a finalist in the Grimsby Telegraph’s Baby of the Year with his winning smile.
Years later, he joined Zebedee Performing Arts Group, where he loved to show off his singing and dancing.
Last year, the group put some of its members forward for River Island’s latest campaign.
“I didn’t think he had a chance of winning, but as soon as River Island saw his pictures, they rang us up to see if he wanted to come in,” Karen said.
“Models are always shown as having the perfect body, so it’s great they’re giving normal people a chance.”
Joseph’s face was soon on posters and billboards across the country for the fashion chain sporting a traditional shirt and trousers.