Digital content studio and broadcaster Little Dot Studios started by making TV content work on YouTube. Now, it’s creating its own weekly original documentaries for its YouTube documentary channel, Real Stories, and is looking for brands to sponsor them.
Publishers used to growing audiences quickly on Facebook find YouTube a tougher destination to crack, but the YouTube audience tends to be more loyal and engaged, leading more publishers to shift their focus there.
Little Dot Studios has produced nine original documentaries lasting around 30 minutes each that it plans to start publishing weekly to YouTube documentary channel Real Stories in the coming weeks. The publisher picked a variety of topics, so it can learn what audiences respond well to. There are docs about a missing schoolgirl in southern England, an Eminem fan with brittle bone disease and an expedition down the Mississippi River on a boat made from plastic bottles.
Real Stories has already grown to over 1.2 million subscribers in the last 18 months from posting archived hourlong documentaries three times a week. According to the company, the channel gets between 600,000 and 1 million video views a day. The channel had 16.7 million YouTube video views in December, per Tubular Labs.
“We want to have our own view of what a Real Stories documentary is,” said Andy Taylor, co-founder and CEO of Little Dot Studios, adding that it plans to have brands sponsor the upcoming original films and also pitch them as TV pilots.
Beyond YouTube, Real Stories since last summer has put its films on Facebook, driving 18.7 million monthly views, according to Tubular Labs. In the coming months, they’ll be available on Amazon Fire and Roku. Real Stories also recently launched iOS and Android apps.